Hands® Bicycle Club

Founder/Organiser
September 2024 ︎︎︎ Present
handsfeetarmslegs.com

Hands Bicycle Club is a community cycling club in Milton Keynes. Alongside organising rides, I’m developing the club’s visual language and rollout — identity, templates, social content, posters and event graphics.

Visual World

Self-directed project covering art direction, design and photography — defining the club’s visual identity and producing assets across social and print.

Bike stickers in collaboration with Franky Szweda

Event Posters

Poster series for recurring group rides, built as a flexible template system that stays consistent across the season.

Hands Haunts

Hands Haunts is a printed map connecting riders to local favourites across Milton Keynes: cafés, bike shops, parks and beauty spots. Designed and produced to help people find routes, meet points and new places.

Mob Kitchen

Art Lead
October 2022 ︎︎︎ September 2024
www.mob.co.uk

Art direction and UI design for Mob, a food platform spanning recipes, video and subscription content. Led the visual language for the refreshed website and app, including the Mob+ subscription experience, from early concepts through to shipped UI and rollout assets.

Book Launch: Mob 6

Design support for Mob 6 in collaboration with Studio NARI, covering book/cover development and launch rollout across digital and OOH. Produced campaign assets and activation materials to support release.

Website + App UI

Art direction, wireframing and UI design for Mob’s website and app refresh. Defined the visual language and delivered final screens across core journeys, including Mob+.

UI Animation

Animated UI work for launch of Mob+ premuim platform and Peckish app.

Pinch Magazine

Pinch is a monthly 50-page digital magazine for Mob+ subscribers, featuring articles, exclusive recipes and interviews. Led editorial design end-to-end — layout system, formatting and final assembly for each issue.

Lestrange London

Creative Designer
May 2021 ︎︎︎ October 2022
lestrangelondon.com

Creative Designer at Lestrange London, delivering always-on CRM and social output alongside launch identities and art direction for new products and fabric innovations. Work spanned campaign rollouts, templates and shoot support.

Product Identity: RE_FRESH tablets

Packaging design for RE_FRESH — enzyme tablets created to refresh and extend the life of garments. Developed the packaging system and supported creative direction for the launch shoot.

RE_FRESH tablet packaging design and creative direction

Product Identity: Nanilica

Designed the Nanilica technology mark and supporting identity for Lestrange’s fabric update, with creative direction support for the shoot and rollout imagery.

Content Series: The Essentialist

Branding and design for The Essentialist, an interview series featuring people across food, sport and business. Set the art direction for the logo mark and designed the web pages hosting the content.

A selection of motion design, video and product work across freelance, studio and experimental projects: brand design, brand animation, social content, campaign assets and short-form edits for digital channels.

All Flows International Creative, Design & Digital Festival

2025

Kinetic typography study for All Flows, exploring rhythm, pacing and type-led motion for digital channels.

Typeface Experiment

2019

Single case typeface experiment.

Sub Club — Social Animations

2019

Social animations for Sub Club (Glasgow), created with Caterina Bianchini / Studio NARI. Brought her original poster designs to life as motion assets for digital channels.

Illustration for Barista Culture and Blackened Sun Brewing

2025

llustration and branding for a Blackened Sun x Barista Culture collab — beer can artwork plus supporting assets across bottles, beer mats and T-shirts.